7 Easy Steps to Leverage Your WhatsApp to Increase Your Sales Effectively

Truth be told, scaling your business digitally using social media marketing can't be ignored in this fast-growing technology and information pace. No matter the size of your business or the geographical location. WhatsApp remains one of the top social media marketing platforms.

For its simplicity and wide usage, WhatsApp is one of the effective social media platforms which is helping businesses like yours to increase sales and grow their sales funnel easily.




Yet, many business owners find it challenging to leverage WhatsApp to get customers for their products and services. And this is going to be easy for you after reading this article, be assured.


7 Easy Steps to Leverage Your WhatsApp to Increase Your Sales Effectively


1. Create A Business Account

As recommended, your personal WhatsApp account is not encouraged to be used for business because of some limited features. Therefore, it is advisable to download and install the "WhatsApp Business" app. 

Creating a business account with this type gives you more effective and smart tools in addition to the traditional WhatsApp features; creating catalogs of products, email and web addresses, business operating hours, business names, and many more. Here, a separate phone number is always needed to set up this account.



2. Set up Business Profile and Information

Setting up a profile for your business is a must on all social networks. By doing so, a profile picture, business address and location, business category and services, quick reply, and welcome messages will be required here. Using your business logo or a brand flyer on your profile creates awareness and recognition anytime a client or potential customer is messaged on WhatsApp.

Spend time optimizing the "About" section on your business profile by providing accurate and strategic information. A well-drafted WhatsApp Business profile portrays how legit and professional your business is to the world.


3. Give Group Chats Invitations

While some WhatsApp users see it as useless, entrepreneurs and Social Media marketers take it as one of the greatest advantages in marketing their business activities and operations digitally. Apparently, the maximum number of one's contact list is 256 on a SIM card and not everyone on this list is using WhatsApp.

The turnout is that use WhatsApp contacts to create a group chat so that you can message and reply to people at a time. By sharing the group link on different WhatsApp and social network platforms, you will create a community of different people for which you can advertise, sell and introduce new products and services to your business organization.


4. Start Broadcast Messaging

Time is money! You don't need to waste it!

Have you ever wondered why a particular person on your WhatsApp contact list keeps sending you never-ending messages each and every day?  

Similar to the group chat, the broadcast allows you to send messages to more than 200 people with a click in their personal chats with you. To sell and reach out to your loyal customers and cherished clients, you only need a broadcast list that will send your products, services, or a thank you message to all your customers and clients with a single click on WhatsApp, individually.



5. Use Status Updates Effectively

This fantastic feature among the major social media networks allows users to share still photos, short videos, and texts that last for 24 hours. The unlimited number of updates on WhatsApp statuses is an easy and effective marketing strategy that businesses use to showcase new products, behind the scenes at production, recommendations by satisfied customers and instruct clients on how to use a particular product. 

In doing business on WhatsApp, updating your status with too much stuff at a time get viewers bored and it results in skipping your status so far as time is concerned.

Getting this tidbit at hand, sending messages on WhatsApp with the purpose of reaching customers and gaining clients to increase sales and profit, is the best move in social media marketing.


6. Post Engaging Contents.

Everything about your business is content that can be shared on your WhatsApp status, group chats, and broadcast list. Before doing that, consider the relevance, purpose, authenticity, and timing of that post or message. Is the content of your post asking customers to take action by buying a new product, making business inquiries, promoting your business, or educating clients on how to use a particular product?

Be SMART with your content!


7. Interact with Followers

WhatsApp allows your potential customers to reach your business with comments, replies, and messages on your posts. It is appropriate not to leave a follower's comment, reply, or message unattended for more than 24 hours. Engaging your followers after a post shows other potential customers and clients how professionally and relevant your business is to them.

From replying to their comments, liking their suggestions, or reacting friendly to their bargains, a particular bond is created apart from online interaction, a human presence is felt as well.


Using these amazing features by WhatsApp to market your products and services digitally saves you precious time and works effectively online. This will help you to fill your sales funnel with the appropriate prospects, leads, and customers.


I look forward to reading your comments and don't forget to share this post with your friends if you have enjoyed reading it. Thank you.



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Location: Ghana

Comments

  1. AnonymousSeptember 19, 2022 at 3:52 AM

    Helpful.✍🏽Thanks for sharing ❤️

    ReplyDelete

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